.YOU MAY certainly not understand it, however different typefaces generate various emotional states. Serif typefaces, along with tiny movements at the ends of letters, are commonly found in publications and newspapers. They seem to be dependable as well as reliable. Sans serif typefaces, which are plain, may show up present day and laid-back. Graphic consistency offers viewers a sense that they recognize where they stand it helps to construct trust. In the case of The Business analyst, it sets the hue for our news.